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By Design in surge mode, adds new businesses worth Rs 20 crore to kitty

09-June-2006
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By Design in surge mode, adds new businesses worth Rs 20 crore to kitty

Continuing with its string of wins, branding and marketing communication agency By Design has recently bagged new businesses worth Rs 20 crore. Some well-known accounts in its kitty include J K Helene Curtis (personal grooming), BreadTalk (Asia’s No. 1 bakery brand), Avalon Aviation Academy (an Aptech venture), RichFeel Hair and Scalp Clinics, Sleek Kitchenworld, K Raheja Corp, Benzer Group’s Benzer World and Center One Mall, Sanjeev Kapoor’s Khana Khazana, Mediascope Publicitas and Hallmark Cards.

“Bigger network agencies were pitching for many of these accounts, but we beat them because we demonstrated our ability to think in innovative ways across all marketing platforms and apply creativity across holistic and 360-degree media opportunities,” said Rahul Gupta, Managing Director, By Design.

“By Design now handles clients in all major verticals and we are excited about building brands for our new clients by leveraging our strategic and creative firepower,” added Gupta.

By Design has recently seen growth with businesses like Binani Cement, Today Pens, Taj Lands End, Endurance Fitness Club, Arena Jewellery, Square Foot Flooring, Yash Birla Group’s lifestyle store – ME – and the Viceroy Hospitality Group. It has also handled corporate identity makeovers for clients like the Yash Birla Group, production house K Sera Sera, the Vaastu Group and a host of other brands.

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