Top Story

e4m_logo.png

Home >> Advertising >> Article

Business Today scouts for new creative partner

29-March-2010
Font Size   16
Share
Business Today scouts for new creative partner

‘Business Today’, the business fortnightly from the India Today Group, is believed to be on the lookout for a new creative partner and has called for a multi-agency pitch. BEI Confluence has been handling its internal campaigns and events.

No official comments were forthcoming at the time of filing the report, however, industry sources close to the development have confirmed the pitch call. The account size, too, could not be ascertained.

Prior to BEI Confluence, Euro RSCG had handled the creative business for the magazine.

It may be recalled that very recently, ‘Business Today’ had gone live on Amazon Kindle from January 2010 onwards, becoming the second Indian magazine after ‘India Today’ to be online on Kindle. The monthly subscription rate is fixed at $1.25, with a 14-day free trial period. Kindle is an electronic, paperless reading device made by Amazon.

Soon, ‘Money Today’ and ‘Gadgets & Gizmos’, too, are slated to go live on Amazon Kindle.

Apart from magazines such as ‘India Today’ (which also has a nationwide presence with other editions) and ‘Business Today’, Living Media publishes international titles such as ‘Cosmopolitan’, ‘Reader’s Digest’, ‘Men’s Health’, ‘Good Housekeeping’, ‘Scientific American’, ‘Prevention’ and ‘Harvard Business Review’ in India. The group is also present in the television space with TV Today.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group