‘Business Today’, the business fortnightly from the India Today Group, is believed to be on the lookout for a new creative partner and has called for a multi-agency pitch. BEI Confluence has been handling its internal campaigns and events.
No official comments were forthcoming at the time of filing the report, however, industry sources close to the development have confirmed the pitch call. The account size, too, could not be ascertained.
Prior to BEI Confluence, Euro RSCG had handled the creative business for the magazine.
It may be recalled that very recently, ‘Business Today’ had gone live on Amazon Kindle from January 2010 onwards, becoming the second Indian magazine after ‘India Today’ to be online on Kindle. The monthly subscription rate is fixed at $1.25, with a 14-day free trial period. Kindle is an electronic, paperless reading device made by Amazon.
Soon, ‘Money Today’ and ‘Gadgets & Gizmos’, too, are slated to go live on Amazon Kindle.
Apart from magazines such as ‘India Today’ (which also has a nationwide presence with other editions) and ‘Business Today’, Living Media publishes international titles such as ‘Cosmopolitan’, ‘Reader’s Digest’, ‘Men’s Health’, ‘Good Housekeeping’, ‘Scientific American’, ‘Prevention’ and ‘Harvard Business Review’ in India. The group is also present in the television space with TV Today.