Top Story


Home >> Advertising >> Article

Business Today scouts for new creative partner

Font Size   16
Business Today scouts for new creative partner

‘Business Today’, the business fortnightly from the India Today Group, is believed to be on the lookout for a new creative partner and has called for a multi-agency pitch. BEI Confluence has been handling its internal campaigns and events.

No official comments were forthcoming at the time of filing the report, however, industry sources close to the development have confirmed the pitch call. The account size, too, could not be ascertained.

Prior to BEI Confluence, Euro RSCG had handled the creative business for the magazine.

It may be recalled that very recently, ‘Business Today’ had gone live on Amazon Kindle from January 2010 onwards, becoming the second Indian magazine after ‘India Today’ to be online on Kindle. The monthly subscription rate is fixed at $1.25, with a 14-day free trial period. Kindle is an electronic, paperless reading device made by Amazon.

Soon, ‘Money Today’ and ‘Gadgets & Gizmos’, too, are slated to go live on Amazon Kindle.

Apart from magazines such as ‘India Today’ (which also has a nationwide presence with other editions) and ‘Business Today’, Living Media publishes international titles such as ‘Cosmopolitan’, ‘Reader’s Digest’, ‘Men’s Health’, ‘Good Housekeeping’, ‘Scientific American’, ‘Prevention’ and ‘Harvard Business Review’ in India. The group is also present in the television space with TV Today.

Tags Business Today India Today Group Euro RSCG

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...