Top Story

e4m_logo.png

Home >> Advertising >> Article

Bureau of Energy Efficiency calls for creative pitch; ac size upwards of Rs 100 cr

02-July-2009
Font Size   16
Share
Bureau of Energy Efficiency calls for creative pitch; ac size upwards of Rs 100 cr

Bureau of Energy Efficiency (BEE) is on the lookout for a creative partner has called for a pitch. The account size is pegged upwards of Rs 100 crore. Several leading creative agencies are reportedly taking part in the pitch. The agencies will be selected through a tender. The details of the participating agencies couldn’t be ascertained at the time of filing the report.

The pitch brief is to highlight energy conservation. The presentations are likely to take place in 10 days’ time.

BEE’s role is to assist in developing policies and strategies with a thrust on self-regulation and market principles within the overall framework of the Energy Conservation Act, 2001, with the primary objective of reducing energy intensity of the Indian economy.

Watch this space for further developments.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions