Bureau of Energy Efficiency (BEE) is on the lookout for a creative partner has called for a pitch. The account size is pegged upwards of Rs 100 crore. Several leading creative agencies are reportedly taking part in the pitch. The agencies will be selected through a tender. The details of the participating agencies couldn’t be ascertained at the time of filing the report.
The pitch brief is to highlight energy conservation. The presentations are likely to take place in 10 days’ time.
BEE’s role is to assist in developing policies and strategies with a thrust on self-regulation and market principles within the overall framework of the Energy Conservation Act, 2001, with the primary objective of reducing energy intensity of the Indian economy.
Watch this space for further developments.