Top Story


Home >> Advertising >> Article

Bullish on growth, Lavasa Corporation earmarks Rs 40-cr ad budget for 2010

Font Size   16
Bullish on growth, Lavasa Corporation earmarks Rs 40-cr ad budget for 2010

Lavasa Corporation has upped the ante and earmarked an advertising budget upwards of Rs 40 crore. Mudra has been roped in as the creative agency, while Mudra MAX is handling the media duties. Being developed by Hindustan Construction Company in Pune district, Lavasa is touted as India’s first hill city.

Speaking to exchange4media, Anuradha Paraskar, Senior VP, Marketing, Lavasa Corporation, said, “Our advertising budget for Lavasa Corporation is upwards of Rs 40 crore. We will be focussing on print and BTL campaigns, as well as OOH, radio, digital portals, mobile spaces, events and TV branded properties. We will create a series of episodes on cities development.”

She further said, “In November 2009, we had undertaken the Lavasa Future Cities campaign, a four-month initiative aimed at developing future cities in India. The campaign had emphasised on key elements such as city management infrastructure, environment and inclusiveness. We will be doing a second burst of the campaign in June-end.”

Talking about future plans, Paraskar said, “We are targeting SEC A people and in future, we are going to target SEC B and C as well. We will be focussing on B2B marketing. However, we will keep away from real estate conventional marketing and focus on urban real estate marketing. We are building a concept of future cities. We had launched the Lavasa Group in 2004 and since then, we had our specific market in mind.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.