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Building wildfire brands with Tom Bernardin, CEO & Chairman, Leo Burnett Worldwide

Building wildfire brands with Tom Bernardin, CEO & Chairman, Leo Burnett Worldwide

Author | Noor Fathima Warsia | Monday, Jul 24,2006 6:51 AM

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Building wildfire brands with Tom Bernardin, CEO & Chairman, Leo Burnett Worldwide

The Bombay Ad Club has partnered with Leo Burnett to bring an evening delving on international learnings in creating effective advertising and in the process giving birth to wildfire brands. Sharing thoughts on this will be Thomas L Bernardin, CEO and Chairman of Leo Burnett Worldwide, who will speak on ‘Wildfire – Ideas that spread and sell’. The evening meet will take place on July 24, 2006 in Mumbai. The event has been sponsored by Leo Burnett. Subhash Kamath is the Chairperson of the Programme Committee.

Bernardin is regarded as a staunch proponent of the changing ways and the new waves in advertising. In this talk, he will be sharing his views and exploring the many ‘new’ forms of marketing, from virals to ambient to guerrilla, gaming and other new modes in the domain.

Speaking more on the event, Bombay Ad Club’s Bipin Pandit said, “Having evening meets like these, which look closely at the changes in the domain of advertising, is one of the key agendas for the Ad Club. When Leo Burnett approached us with this idea, we were very excited to partner with them on this.”

He further said, “The growing clutter on television airwaves and the burgeoning reams of newsprint to sift through, getting the viewer’s attention has become more difficult than ever before, which is why the need of the hour is to look at more innovative, increasingly unconventional and relatively unexpected mediums of communication.”

He informed that in addition to the creative fraternity, people from the advertiser domain would also be present at the event to benefit from this talk.

Bernardin is responsible for Leo Burnett’s global operations, panning more than 80 countries and over 200 operating units. He joined the agency in 2004, where he served as President of Leo Burnett Worldwide and CEO of Leo Burnett, USA. Prior to this, he was CEO of Lowe, New York.

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