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Building multidimensional characters is critical to attract kids across the globe: Silas Hickey

31-March-2012
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Building multidimensional characters is critical to attract kids across the globe: Silas Hickey

“Kids need to be able to relate to characters irrespective of geographical, social and cultural diversities. Minimal language eases out the challenge of language translation,” said Silas Hickey, Creative Director – Animation, Turner Broadcasting System Asia Pacific. More

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The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform