Top Story

e4m_logo.png

Home >> Advertising >> Article

Budweiser India assigns PR mandate to GolinOpinion

30-September-2016
Font Size   16
Budweiser India assigns PR mandate to GolinOpinion

Budweiser, the global beer brand from Anheuser-Busch InBev, has appointed GolinOpinion to handle its India PR mandate.  GolinOpinion is the PR division of the MullenLowe Lintas Group and is a joint venture with Golin that services clients across segments such as consumer, travel and hospitality, financial services, infrastructure and real estate, media and entertainment and more.

The mandate for GolinOpinion is to build a strategic communication framework for Budweiser in India by establishing the brand’s core values that define it globally. GolinOpinion will also be responsible for leveraging Budweiser’s  brand positioning  as the leader in creating authentic experiences for their consumers whether being through shaping music culture in the country or by simply elevating their beer experience on-site. This will be done with an integrated approach using GolinOpinion’s brand relevance process across online and offline platforms.

Commenting on the appointment, Kartikeya Sharma, Marketing Director, AB InBev, India and South East Asia, said, “We are glad to associate with GolinOpinion as our PR partner. Their strong portfolio of brands, experience in this vertical and thorough understanding of our brand and our market requirements gave us the confidence to award them this mandate.  Budweiser is recognised as the leading beer brand in the world and is known for elevating the consumer’s experience that goes beyond just the product. GolinOpinion came to us with a PR strategy that showed depth of strategic thought and creativity that was completely in sync with our goals for the brand in India.”

On winning the PR mandate, Ameer Ismail, Executive Director, GolinOpinion and dCell, MullenLowe Lintas Group, said, “Budweiser is one of the most iconic beer brands in the world and we are delighted to partner with them. The management team has a very clear vision for the brand in India and we presented them with a distinctive PR approach which will support help the brand consolidate leadership in the category.” 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...