Top Story

e4m_logo.png

Home >> Advertising >> Article

BSNL awards cinema advertising contract to DBase4Media

05-March-2008
Font Size   16
Share
BSNL awards cinema advertising contract to DBase4Media

Delhi-based DBase4Media has been awarded the premier cinema advertising contract by BSNL. DBase4Media is a media services and solution company providing transit advertising, in-film promotions, in-programme promotions, global networking and media management services to its specialised client set in banking, insurance and telecom sectors across the globe. DBase4media began its India operations in February 2007.

Vijay Hotchandani, Chairman, DBase4Media, said, “We are moving ahead with our clienteles for the all India campaigns for best mileage. In the same context, we are looking forward to covering global cinema halls under our media management services, and we have started with BSNL for our India footprint. More ventures are in the pipeline.”

He further said, “We are tying up with all premium 300 cinema halls in India. The advertising would be for all cities for on-screen as well as off-screen.”

Sudhanshu Srivastava, MD, DBase4Media, said, “We have presented an all-India campaign for the respective brands and services which are beneficial for BSNL, keeping in mind the areas of interest and branding for different regions.”

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...