Delhi-based DBase4Media has been awarded the premier cinema advertising contract by BSNL. DBase4Media is a media services and solution company providing transit advertising, in-film promotions, in-programme promotions, global networking and media management services to its specialised client set in banking, insurance and telecom sectors across the globe. DBase4media began its India operations in February 2007.
Vijay Hotchandani, Chairman, DBase4Media, said, “We are moving ahead with our clienteles for the all India campaigns for best mileage. In the same context, we are looking forward to covering global cinema halls under our media management services, and we have started with BSNL for our India footprint. More ventures are in the pipeline.”
He further said, “We are tying up with all premium 300 cinema halls in India. The advertising would be for all cities for on-screen as well as off-screen.”
Sudhanshu Srivastava, MD, DBase4Media, said, “We have presented an all-India campaign for the respective brands and services which are beneficial for BSNL, keeping in mind the areas of interest and branding for different regions.”