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Brown-Forman launches luxury vodka Finlandia in India

14-May-2005
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Brown-Forman launches luxury vodka Finlandia in India

Those who love vodka will get another choice from now on. In order to appeal to their taste buds, Brown-Forman, one of the largest wine and spirits manufacturer of America, has introduced Finlandia Vodka, a luxury vodka brand in India yesterday.

Dismissing Finlandia as designer vodka, Amrit Kiran Singh, Vice-President and Area Director, Brown-Forman, said, "Finlandia is a luxury vodka brand and should not be confused with designer vodka brands. Marketing people who basically rely on imagery create designer vodkas, while Finlandia is a high quality product which has been created by the technical people."

Priced between Rs1400-1600, Finlandia comes in four different flavours, cranberry, lime, classic and mango. So, the people will get a wide variety of options to choose from.

"The white spirits market is very small in India. It is growing at the rate of 25-30 per cent a year. So it is the right time to introduce this product," said Singh.

"It is difficult to talk about the sales target right now but we are hoping that the government will bring down the duty in the next two to three years and then we can think of some legitimate sales," said Singh

The company has tied up with trend setting bars like Athena and TGI Friday's to promote Finlandia. "The basic idea is to induce the people to taste the product," said Singh.

Finlandia will be available across A class retail stores in Delhi, Mumbai, Bangalore, Kolkata, Pune and Goa.

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