Top Story

e4m_logo.png

Home >> Advertising >> Article

Brooke Bond 3 Roses bid to get into Guinness, Limca

10-January-2004
Font Size   16
Share
Brooke Bond 3 Roses bid to get into Guinness, Limca

Brooke Bond 3 Roses is now attempting to set records of the non-sales kind. Come Pongal day, and it will bring together a number of families to cook 1,500 kg of sweet pongal and draw the largest kolam covering an area of 2,400 sq. ft. to create Guinness and Limca records.

Addressing a press conference here, a spokesperson for Hindustan Lever Ltd (HLL) said the brand's current `Happy Pongal Offer' would culminate in this event where the grand-prize-winning families would participate. This event is being held only in Chennai. Tamil Nadu is the largest market for the 3 Roses brand of tea.

The `Happy Pongal Offer' comes with the purchase of 3 Roses' 250 gm and 100 gm packs designed specially for the festival. The prizes include gold jewellery and vouchers for clothes. On all special packs, consumers can avail themselves of a 15 per cent discount on clothing at Bombay Dyeing stores. The grand prize is restricted to 25 packs and includes participation in the record-setting event, individual interaction with film star Khushboo and other fun activities on that day, said the spokesperson.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education