Media entities continually acknowledge the fact that in any medal innovation, the media owner is also an important partner. The year 2003 has seen many media innovations on the broadcast front that have done their job of attracting the viewer’s attention. And the media marketers are looking forward at showcasing these innovations in EMVIES 2004.
Speaking on how EMVIES has always been an important forum, Rohit Gupta, EVP, Sales, SET expresses, “EMVIES for us has been a very important forum always. We have ensured our presence is the awards and this year as well we are looking at presenting some of our good works there.”
On how has the EMVIES grown over the years, he says, “The forum has become stronger and we are expecting it to look even better this year as well. We have won at the forum before this for our thinking in media innovations and I think, going forward, this year, we are going to maintain that.”
“Every award is a good motivator and so is the EMVIES,” adds Sunil Khanna, President, Zee Telefilms, “As broadcasters, we have always tried to take multiple initiatives over the year not just to ensure that our message reaches the people but it does so in a clutter free manner. But the key thing is that these communications should also be effective. I think The EMVIES would try to keep an aspect like that in mind.”
Getting specific to Zee’s participation this year, he says, “We are looking at all the works we have done. Based on what we feel has really worked for us, we will sit with our agencies and decide on the entries we will be sending this year.”
Similar is the line of thought at SAB TV, “Any forum that recognises efforts is always an encouragement. Initiatives in the media today come in highly competitive environments and people are constantly working on improving them. To have a platform that looks at your work and commends it, is a motivator. We are certainly going to be participating in the EMVIES this year and we are looking forward to it,” says Kanta Advani, President, Sales and Marketing, SAB TV.