British Paints, which dates back to 1919, has unveiled its new signage this month. This changeover aims to lend a fresh look and feel to the corporate identity and also bring about an instant recall in the consumers’ mind. The transformation will not only help in refreshing the brand identity but also be adapted in British Paints Studios, Color Menu counters and other touch points pan India.
The new British Paints signage has a vibrant red as its background colour, and this shade will now extend across all communications made by the company and also the digital space.
Ranjit Singh, President, British Paints, said, “We are very positive regarding this new identity, which reflects the energy, passion and commitment that we share within the organisation and with all stake holders. We will roll-out the new signage this month onwards, and expect to complete across India by end of December. We also believe that this signage will have a universal appeal, and will significantly enhance our visibility wherever displayed.”