LinOpinion GH, the PR division of Lowe Lintas + Partners, announced that it has won the PR mandate for British Council, UK’s international organisation for cultural relations and educational opportunities for India. “The mandate is to assist British Council in India to develop strategic communication routes and create consistent visibility for the organisation. The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK,” said an official statement. LinOpinion GH won this mandate in a multi-agency pitch and this account will be led by its Delhi office.
Commenting on this strategic win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas + Partners said, “We are delighted to partner with a coveted brand like British Council. Cultural relations and exchange is at the core of international relations and so important to both India and the UK. We have been successful in understanding the wide ranging imperatives and we look forward to contributing to the core objectives of British Council in India and playing a strategic role in strengthening their relationship with the country.”
“The thinking and strategic framework we recommended was well appreciated. In addition, our deep understanding of the media and the environment gives us an edge to recommend concepts that will work best with the media and we intend to use innovative platforms to reach out to the right target audiences with the right message. We take pride in designing and implementing public relations plans that result in a large impact in terms of share of voice for brands,” added Lavang Asthana Khare, Executive Vice President, LinOpinion GH.
British Council comes as a significant addition to LinOpinion GH’s roster of clients in Delhi. The agency currently services some iconic brands like Discovery Networks Asia Pacific, Starwood Group of Hotels, DCM Shriram Ltd, Rapid Metro, Malaysia Airlines and Ciena among others.