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Bridgestone consolidates media with Mindshare

09-January-2013
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Bridgestone consolidates media with Mindshare

Mindshare India has already begun its new business account for 2013. Following a multi-agency pitch process, tyre and rubber manufacturing company Bridgestone has consolidated its media mandate with the agency.

Ravi Rao, Leader, Mindshare South Asia has confirmed the development to exchange4media.

The business was hitherto divided between Network Advertising and Mindshare. Bridgestone had conducted the pitch to consolidate its media mandate with one agency and the decision was taken in the favour of Mindshare India.

Bridgestone, in a short stint of just over a decade in India, has grown to become one of the key suppliers to various car manufacturing companies in India. In the past decade, India has seen a tremendous growth in the automobile segment. Bridgestone has been able to spearhead its contribution in this booming passenger car market and has become one of the preferred OEM suppliers to major car manufacturers in India.

With a network of more than 1,000 dealers spread across India, efforts are being constantly taken to increase this penetration level and make quality tyres available even in the remotest corners of the country.

While an account size was not available at the time of filing the report, the company is expected to invest significantly in its advertising budget for the year.

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