Top Story


Home >> Advertising >> Article

Bridal Asia appoints Creatigies as marketing partner January event

Font Size   16
Bridal Asia appoints Creatigies as marketing partner January event

Bridal Asia has entered into an exclusive marketing tie-up with Delhi-based Creatigies Communications. The three-day Bridal Asia 2007 will kick off in the Capital from January 13 next year with two exclusive fashion shows, leading up to the exhibition-cum-sale.

Divya Gurwara, CEO, Bridal Asia, said, “This is the 7th year that Bridal Asia will be hosted in Delhi, and we are happy to have entered into a strategic alliance with Creatigies as our marketing and media consultants and associates.”

Said Navroze D. Dhondy, CEO, Creatigies, “The marriage market is a huge opportunity, and not just restricted to designers and jewellery. With luxury brands coming into their own in the country, luggage, accessories and other segments can all gain great value from such an exclusive and focused setting.”

Bridal Asia will be one of the platforms for brands and designers to showcase the range of products in the coming wedding season.

Elaborating more on the tie-up, Gurwara said, “The tie-up with Creatigies will give Bridal Asia a new fillip and we expect the 2007 event to showcase the new and innovative opportunities that Creatigies will create for sponsors, media partners as well those participating in the event as designers, exhibitors, etc.”

Dhondy said, “This is a great opportunity for brands who can see the value of target specific marketing, and focus their spends to reach a segment high net worth families, not just from Delhi and the NCR, but even those who specifically come for the event from the cash rich states of Punjab, Haryana, etc. The mindsets are just right to attract the ‘ready to spend’ wedding market that has always been a marketer’s dream TG. ”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow