Bridal Asia has entered into an exclusive marketing tie-up with Delhi-based Creatigies Communications. The three-day Bridal Asia 2007 will kick off in the Capital from January 13 next year with two exclusive fashion shows, leading up to the exhibition-cum-sale.
Divya Gurwara, CEO, Bridal Asia, said, “This is the 7th year that Bridal Asia will be hosted in Delhi, and we are happy to have entered into a strategic alliance with Creatigies as our marketing and media consultants and associates.”
Said Navroze D. Dhondy, CEO, Creatigies, “The marriage market is a huge opportunity, and not just restricted to designers and jewellery. With luxury brands coming into their own in the country, luggage, accessories and other segments can all gain great value from such an exclusive and focused setting.”
Bridal Asia will be one of the platforms for brands and designers to showcase the range of products in the coming wedding season.
Elaborating more on the tie-up, Gurwara said, “The tie-up with Creatigies will give Bridal Asia a new fillip and we expect the 2007 event to showcase the new and innovative opportunities that Creatigies will create for sponsors, media partners as well those participating in the event as designers, exhibitors, etc.”
Dhondy said, “This is a great opportunity for brands who can see the value of target specific marketing, and focus their spends to reach a segment high net worth families, not just from Delhi and the NCR, but even those who specifically come for the event from the cash rich states of Punjab, Haryana, etc. The mindsets are just right to attract the ‘ready to spend’ wedding market that has always been a marketer’s dream TG. ”