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Bread Communications adds India Post and Broadllyne Technologies to its kitty

11-April-2008
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Bread Communications adds India Post and Broadllyne Technologies to its kitty

Bread Communications has been actively pitching for new accounts and the results are showing. The agency has bagged the creative mandates of India Post and Broadllyne Technologies within two months of its launch.

Confirming the new wins, Ashok Karnik, MD, Bread Communications, said, “We have been entrusted with changing the look of India Post. India Post is a romantic brand and one can really do some interesting work. I am quite excited about this win.”

For Broadllyne Technologies, Bread Communications will be working on two of its brands – School Excel and College Excel. Broadllyne specialises in provisioning completely managed software services to its various clients in the education and the EPC (Engineering, Procurement and Construction) industry.

Explaining the potential of this win, Karnik said, “Understanding children and their dreams is a challenge for every parent. Braodllyne is such a service in the education management sector that helps bridge the gap between parent, student and the school.”

Elated with the wins, Ashutossh Pande, CMD (ALMPL) and Chairman, Bread Communication, said, “It’s a privilege to be associated with such a prestigious account. India Post is a 121-year old institution. A complete change in branding and a unified communication is what India Post requires. As for the second win, although Broadllyne is a start-up, I see a huge growth in the education sector. One thing is for sure, when this brand grows, we shall grow as well.”

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