Brandscapes Worldwide, a global marketing consulting company, has unveiled ‘Winning Insights’ in India. Winning Insights is a global discipline that has been crafted to provide profitable growth strategies for clients across 40 countries.
Winning Insights is delivered through a suite of specialised consulting practices in marketing domains such as Marketing Data Mining, Marketing Science, Marketing Dashboards, Strategy Maps and Global MR.
Brandscapes Worldwide has partnered with top organisations across the globe to deliver benefits of Winning Insights. Through its partnership with Singapore-based Design Bridge, a global branding firm, it helps in delivering packaging, corporate identity and retail identity solutions for clients in India. Its partnership with Europe-based Healthy Marketing Team helps sharpen branding strategies for health related categories. Brandscapes’ own strategy planning practice, Strategy Maps, provides marketing and brand consulting services to clients in the SME sector.
Pranesh Misra, Chairman & Managing Director, Brandscapes Worldwide, noted, “Successful marketing is all about insights. There is no shortage of marketing data – but the real need is to convert data into insights that would help shape profitable growth strategies. That’s why we have been passionate about developing a process that would deliver Winning Insights to our clients around the world.”
Anders Nyberg, International Insights Manager, Carlsberg Breweries, said, “Brandscapes is an important partner for Carlsberg. They help us understand local market developments, as well as regional channel trends – and offers knowledgeable and prompt support when needed.”
Ravi Parmeswar, Managing Director, North America and Global Strategy, Citibank, added here, “I have seen Brandscapes Worldwide grow from its inception, few years back, into a powerful marketing insights and analytic organisation. Brandscapes has partnered us on multiple fronts: top management KPI reports, customer segmentation analysis, competition analysis, dashboards with interactive capabilities for what-if planning, global market research audits and knowledge management systems. I am impressed by their ‘can do’ attitude to tackle challenges and go that extra mile to deliver effective solutions.”
The Winning Insights protocol has been designed for four industry sectors – consumer goods & services, shopper and retail, healthcare and banking & financial. A senior team of consultants with accumulated experience of over 250 years of domain expertise in these sectors deliver thought leadership and consulting guidance.