Brandlogist, a Delhi-based boutique brand communications consultancy, has started a new vertical focussed on inculcating design and video in their various marketing strategies. This vertical will not be on the same lines as most video production houses or design set-ups in ad agencies.
Commenting on the differentiation, Abhik Choudhury, Business Head of the set-up said, “The big challenge today is that though there is a lot of opportunity for creating great video content on digital, most digital agencies don’t go beyond virals or video campaigns on YouTube, whereas the production houses end up creating something that is very TVC like. Real storytelling, that is, branded content on video has a lot of opportunity and needs people who understand digital, branding and of course, video production. That’s where we come in.”
He further said, “The key question for us here was can we use design to solve a marketing communication challenge. Not just looking great, but doing something that delivers great business value.”
Brandlogist now has Abbas Shameal Rizvi on board, who was earlier working with NDTV Good Times and Discovery Channel.
From a design communication perspective, they have roped in Raman Bhandari, who has earlier assisted the likes of Manish Arora and Sunil Sethi, and previously was the Graphics Head at Lecoanet Hemant.
The focus in terms of design will be to create something right from the brand identity - logo, packaging, website etc., to integrating design in the regular marketing communication exercise.