Top Story

e4m_logo.png

Home >> Advertising >> Article

Brand Summit 2008 to address challenges faced by marketers in building brands

23-January-2008
Font Size   16
Share
Brand Summit 2008 to address challenges faced by marketers in building brands

The 4th edition of Brand Summit will be held in Hyderabad on February 1 and 2, 2008. Organised by the Confederation of Indian Industry (CII), this year’s Summit would have six keynote addresses and 11 case studies, which would be presented during the two-day convention, and highlight the macro and micro issues relevant to building brands.

Organised under the theme ‘The Brand is dead. Long live the Brand!’, Brand Summit 2008 will feature speakers from corporate brands, iconic brands, technology brands, service brands, pharma brands, luxury brands, retail brands and popular brands. The case study format of these sessions would provide insights into the brand challenges in these categories.

Addressing a press meet in Hyderabad recently, Srinivasan K Swamy, Chairman, Brand Summit 2008, and Chairman & Managing Director, RK Swamy BBDO, said that there was an increasing clutter in the brandscape and the changing consumer dynamics had thrown up a new set of challenges for marketers. “CII’s Brand Summit initiative attempts to understand these changes and help companies devise strategies to reorient brand management personnel for the new environment. The case studies format provide for a great learning experience as well,” he added.

The inaugural session on the February 1 will feature Dan Wieden, CEO, Wieden+Kennedy, USA, as the keynote speaker. Weiden is known, among other things, for bringing to life the Nike brand a few years ago. Sunil Kumar Alagh, Chairman, SKA Advisors, will deliver the inaugural address.

The convention will feature presentations of eminent businessmen, entrepreneurs and speakers from the US, the UK, Singapore and India. Notable among them are: Tom Blackett, Deputy Group Chairman, Interbrand, UK; R Gopalakrishan, Executive Director, Tata Sons; Deep Nishar, Product Director, Google Inc. USA; B M Vyas, Managing Director, Amul India; Shekar Swamy, Group CEO, RK Swamy BBDO; Nitin Paranjpe, Executive Director - Home & Personal Care, Hindustan Unilever Ltd; D Shivakumar, Managing Director, Nokia India; and G Krishnan, CEO, TV Today, among many others.

The Valedictory session on February 2 will have P K Mahapatra, President & CEO, RPG Enterprises, and Richard Saldanha, Executive Director, Blackstone India, as prominent speakers. Dr Geetha Reddy, Minister for Major Industries, Government of Andhra Pradesh, would be the guest of honour.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education