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Brand Prophet to handle Buddy Davis, Continental Furnishings

Brand Prophet to handle Buddy Davis, Continental Furnishings

Author | Ranjana Gupta | Tuesday, Jul 13,2004 8:08 AM

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Brand Prophet to handle Buddy Davis, Continental Furnishings

Delhi-based brand consulting firm, Brand Prophet, has bagged the brand development projects of Buddy Davis and Continental Furnishings. Ajay Gupta, Managing Partner, says the two accounts are worth Rs 1 crore, and Brand Prophet would prepare a complete brand positioning strategy for the clients.

Gupta said that in the case of Continental Furnishings, a new brand name, “Interior Barn”, has been suggested. This would be the new name of Continental Furnishings’ retail venture in Gurgaon and Bangalore. The corporate brand image development of Continental Furnishings also constitutes a major part of the assignment. Besides, another brand, under the name “Line A”, will be developed, he said.

Referring to Buddy Davis, Gupta said the brand is being positioned as a high street fashion brand for the youth. Brand Prophet would develop the campaign, handle all below-the-line activities, develop the website and mailers. The radio campaign for Buddy Davis is already on air and in the coming months the electronic and print campaigns will also hit media, he said.

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