Chennai-based advertising agency Brand Portrait has entered into a strategic tie-up with Black Sheep Miami, an end-to-end creative services and direct marketing boutique agency in the US. With this, Brand Portrait extends its US operations in 12 key markets including Mexico, Brazil, Argentina Columbia, Chile, Venezuela and Uruguay, among others.
With this tie-up, Brand Portrait will be banking on Black Sheep Miami’s vast experience of over two decades and its team to target the Indian companies interested in tapping the Latin American and the Hispanic market in the US.
Brand Portrait also believes that these markets offer strong growth opportunity for edgy creatives based on solid customer engagement, research and media. Thus, it will help its clients to enter these new markets with ease. The partnership stands ideal for both the companies as they work on a similar strategy of delivering ‘results’ to their clients. The deal also offers opportunity for Black Sheep Miami to utilise the expertise of Brand Portrait and help its US clients to tap the booming Asian market.