Brand Portrait bags creative and media duties of iSOFT India

Brand Portrait bags creative and media duties of iSOFT India

Author | exchange4media Chennai Bureau | Monday, Jan 09,2006 7:24 AM

Brand Portrait bags creative and media duties of iSOFT India

Chennai-based full service agency, Brand Portrait, has bagged the creative and media duties of iSOFT India, the Indian subsidiary of LSE-listed healthcare informatics company iSOFT Group Plc. iSOFT India is an R&D operation, which drives iSOFT’s global leadership, and part of the agency’s task is to further the brand as a top destination for IT talent.

Arunav Sinha, Manager, Corporate Communications, iSOFT, said, “iSOFT India is committed to creating a brand image in India that mirrors the brand stature of iSOFT Group in the global market. iSOFT India, which is engaged in developing healthcare applications for the global market, is a place for self-motivated innovators. Brand Portrait has demonstrated good creative translation of the uniqueness of iSOFT’s employer proposition. We are hopeful of taking the brand to the next level through this partnership.”

As reported by exchange4media, the agency is focused on taking the specialisation route to growth, and is attempting to carve its niche in the IT and services verticals. This win though, is not a result of the vertical-focused approach]h, and the agency has been interacting with the client for some time now. On iSOFT India, neither the agency nor their clients divulged the size of the account.

Raj Narain, one of the founding members of Brand Portrait, said, “We have been talking to iSOFT for sometime now and the synergy was apparent from the very beginning. iSOFT is one of the fastest growing IT companies in the world and has significantly expanded its Indian operation in a very short period. We are extremely pleased to work with a company that is growing at such a scorching pace.”

“We bring an unconventional approach to the table. That, coupled with our expertise in the IT domain, will be the key drivers in this relationship,” added Narain, while the other founder, Venu Gopal Nair, said, “iSOFT represents a significant win for us. We’re glad to be working with a young, aggressive and dynamic company.”

iSOFT Plc claims a market cap of over $1.6 billion, and over 8,000 healthcare providers across 23 countries depend on iSOFT solutions to manage patient information and drive improvements in their core processes, according to a release.

iSOFT India adds to Brand Portrait’s existing portfolio, which includes Verizon, Great Lakes Institute of Management, IFF, TI Diamond Chain (export business), Terumo Penpol, Franch, Chaitanya Group and Empee’s Old Secret Rum.

Also see: Brand Portrait eyes niche areas, ropes in Bharati Shroff to head financial services business

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