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Brand is a science rather than an art: Raghu B Viswanath, MD, Vertebrand

Brand is a science rather than an art: Raghu B Viswanath, MD, Vertebrand

Author | exchange4media News Service | Saturday, Jul 17,2010 8:39 AM

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Brand is a science rather than an art: Raghu B Viswanath, MD, Vertebrand

“People are beginning to realise that branding is more of a science than art, and our products are focused to aid that branding is a science. Clients’ perspective to his business has changed and they want to get the brand blueprinting or the brand vision map ready before getting in the market. We are beginning to see a lot of traction,” says Raghu B Viswanath, Managing Director, Vertebrand. More

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