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Brand Curry wins creative mandate for Bajaj Capital Group-promoted ICFP institute

Brand Curry wins creative mandate for Bajaj Capital Group-promoted ICFP institute

Author | Abhijeet Mukherjee | Monday, Mar 24,2008 8:06 AM

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Brand Curry wins creative mandate for Bajaj Capital Group-promoted ICFP institute

Brand Curry has bagged the creative duties of International College of Financial Planning (ICFP) following a multi-agency pitch. ICFP, a premier institute in financial services education, is promoted by Bajaj Capital Group. The account size is in the region of around Rs 5 crore.

Established in 2002, ICFP has initiated an entirely new platform for disseminating education in financial services to produce specialists who will offer financial solutions of international standards to consumers in India.

“We are in a growing mode and plan to have a multi-city presence. We have chalked out an aggressive marketing strategy. We were looking for an agency that could help us not only in brand building but also in business building. We liked Brand Curry’s creative concept, which was the most fresh,” said Anish Wig, CEO, ICFP.

Ashish Sood, Creative Head, Brand Curry, said, “We have been given the responsibility of handling the entire account. ICFP is an educational institution for financial courses and is ranked No. 3. We would be handling a 360-degree account with primary focus on print. We have been assigned to give the courses offered premium value.”

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