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Brand Curry plans to break out of ‘stereotypes’

Brand Curry plans to break out of ‘stereotypes’

Author | Ranjana Gupta | Monday, Apr 05,2004 7:10 AM

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Brand Curry plans to break out of ‘stereotypes’

After rubbing his shoulders with a start up like RMG David, Subrato Chakraborty is all set to come up his own ad agency called as “Brand Curry” on April 5, 2004.

The agency has a decent funding to support itself for one year. The funding figure for the agency could be close to Rs 60 lakh. As far as business is concerned the agency has got FMCG accounts worth Rs 4-5 crore. Tucked away in the Green Park neighbourhood, Brand Curry will have approximately 15 people on its roll, reveals Chakraborty.

Explaining the need for a new agency, he points out that there is a gap in the market. “It’s probably the time when an outfit breaks the agency stereotype,” he says.

Brand curry will cater to present clients’ need like brand messages that communicate benefits in an endearing and entertaining manner. In a clout of billions of benefits that marketers in millions are bombarding everyday, the ones that stick are the ones that they love to watch, believes Chakraborty. “Marketing communications that add spice to consumer’s life is liked more. Communication that they can savour sticks better. Break away from stereotypes that are deterrents for job requirements, and this is the motive,” he says.

“We wish to stand for all those Indian business houses who biggies discount as ‘Desi’ so we were looking for a name that connotes global India. Curry is one of the associations world has with India. Stereotypes are breaking everywhere in life and advertising too,” he adds.

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