Top Story


Home >> Advertising >> Article

Brand Curry bags creative duties of Media Video Ltd’s real estate venture

Font Size   16
Brand Curry bags creative duties of Media Video Ltd’s real estate venture

Brand Curry has been assigned the creative duties for Media Video Ltd’s real estate venture, MVL. The size of the business is upwards of Rs 5 crore and would involve 360-degree promotional activities with emphasis on print and TV campaigns.

Media Video Ltd, which is into the business of TV games, rechargeable emergency lights, fans and flashlights, has now forayed into the real estate business with its MVL brand. Brand Curry would be responsible for building this brand involving both above the line and below the line activities.

No formal pitch was involved. Tabassum Hassan, Brand Manager, MVL, said, “We wanted an ad agency that would take the company to a different level. We are already in the Delhi / NCR region and very soon aim to have a pan-India presence. We wanted an agency that would make us aware of the ground realities and help in premium positioning of the brand. We went through a list of agencies and found Brand Curry to be into the same kind of positioning that we were looking for.”

Ratodeep Rudra, Director, Brand Curry, said, “The client was tracking our work for the last five months. We approached them not with 2-3 regular campaigns and presentations, but with a view of brand building strategy. We would offer them solutions for their marketing problems with corporate films and property specific visual advertising.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...