Brand Curry has been assigned the creative duties for Media Video Ltd’s real estate venture, MVL. The size of the business is upwards of Rs 5 crore and would involve 360-degree promotional activities with emphasis on print and TV campaigns.
Media Video Ltd, which is into the business of TV games, rechargeable emergency lights, fans and flashlights, has now forayed into the real estate business with its MVL brand. Brand Curry would be responsible for building this brand involving both above the line and below the line activities.
No formal pitch was involved. Tabassum Hassan, Brand Manager, MVL, said, “We wanted an ad agency that would take the company to a different level. We are already in the Delhi / NCR region and very soon aim to have a pan-India presence. We wanted an agency that would make us aware of the ground realities and help in premium positioning of the brand. We went through a list of agencies and found Brand Curry to be into the same kind of positioning that we were looking for.”
Ratodeep Rudra, Director, Brand Curry, said, “The client was tracking our work for the last five months. We approached them not with 2-3 regular campaigns and presentations, but with a view of brand building strategy. We would offer them solutions for their marketing problems with corporate films and property specific visual advertising.”