Top Story


Home >> Advertising >> Article

Brand Curry bags creative duties of Media Video Ltd’s real estate venture

Font Size   16
Brand Curry bags creative duties of Media Video Ltd’s real estate venture

Brand Curry has been assigned the creative duties for Media Video Ltd’s real estate venture, MVL. The size of the business is upwards of Rs 5 crore and would involve 360-degree promotional activities with emphasis on print and TV campaigns.

Media Video Ltd, which is into the business of TV games, rechargeable emergency lights, fans and flashlights, has now forayed into the real estate business with its MVL brand. Brand Curry would be responsible for building this brand involving both above the line and below the line activities.

No formal pitch was involved. Tabassum Hassan, Brand Manager, MVL, said, “We wanted an ad agency that would take the company to a different level. We are already in the Delhi / NCR region and very soon aim to have a pan-India presence. We wanted an agency that would make us aware of the ground realities and help in premium positioning of the brand. We went through a list of agencies and found Brand Curry to be into the same kind of positioning that we were looking for.”

Ratodeep Rudra, Director, Brand Curry, said, “The client was tracking our work for the last five months. We approached them not with 2-3 regular campaigns and presentations, but with a view of brand building strategy. We would offer them solutions for their marketing problems with corporate films and property specific visual advertising.”


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016