Top Story


Home >> Advertising >> Article

Brand-Comm to organize 'BrandStorm', a seminar on Brands

Font Size   16
Brand-Comm to organize 'BrandStorm', a seminar on Brands

Brand-Comm, Bangalore based consulting and communications firm is organizing a Brand Seminar, 'BrandStorm'. 'BrandStorm', endeavours to take a closer look at some 'Smart Ideas' and 'Great Brands' that have adorned corporate India.

'BrandStorm', a day-long event, is aimed at the middle and senior level executives from the corporate industry. Presentations coupled with interactive sessions and 'The Battle for Mindshare' a panel discussion on emerging trends in brand building will be the highlight of the seminar.

Commenting on the need for a brand seminar, Ramanujam Sridhar, CEO, Brand-comm says, "There are a plethora of marketing methods and mediums to communicate and build a brand, from using celebrities to running cross promotions. However, it is important to have a core 'smart' idea that the campaign or brand communication revolves around which not only helps meet bottomline objectives but also builds and enhances the brand's value. BrandStorm is an attempt to provide a platform where industry and brand experts can discuss smart ideas that steered their brands to success."

The list of speakers, participating in the event is interesting. It includes Balakrishnan (Balki), National Creative Director, Lowe; Bob Hoekstra, CEO, Philips; Bhaskar Bhat, MD, Titan; Vasant Nangia, CEO, Oyzterbay and Shripad Nadkarni, VP-Marketing, Coca-Cola.

The seminar will take place on December 14, 2002 in Bangalore. The registration fee for the event is Rs 2,500 per delegate. The entries for the seminar can be send till December 10th 2002. As a unique gesture, a part of the registration fee will be contributed to 'Vishwas', a voluntary organization.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...