Brand-Comm, Bangalore based consulting and communications firm is organizing a Brand Seminar, 'BrandStorm'. 'BrandStorm', endeavours to take a closer look at some 'Smart Ideas' and 'Great Brands' that have adorned corporate India.
'BrandStorm', a day-long event, is aimed at the middle and senior level executives from the corporate industry. Presentations coupled with interactive sessions and 'The Battle for Mindshare' a panel discussion on emerging trends in brand building will be the highlight of the seminar.
Commenting on the need for a brand seminar, Ramanujam Sridhar, CEO, Brand-comm says, "There are a plethora of marketing methods and mediums to communicate and build a brand, from using celebrities to running cross promotions. However, it is important to have a core 'smart' idea that the campaign or brand communication revolves around which not only helps meet bottomline objectives but also builds and enhances the brand's value. BrandStorm is an attempt to provide a platform where industry and brand experts can discuss smart ideas that steered their brands to success."
The list of speakers, participating in the event is interesting. It includes Balakrishnan (Balki), National Creative Director, Lowe; Bob Hoekstra, CEO, Philips; Bhaskar Bhat, MD, Titan; Vasant Nangia, CEO, Oyzterbay and Shripad Nadkarni, VP-Marketing, Coca-Cola.
The seminar will take place on December 14, 2002 in Bangalore. The registration fee for the event is Rs 2,500 per delegate. The entries for the seminar can be send till December 10th 2002. As a unique gesture, a part of the registration fee will be contributed to 'Vishwas', a voluntary organization.