Integrated brand-comm, a communications consultancy firm, will start Brandware III Edition, a comprehensive eight-weekend brand management course, from November 26, 2010. The lead faculty, Ramanujam Sridhar, CEO, brand-comm and author of ‘One Land One Million Minds’ and ‘Googly-Branding on Indian Turf’, has specially designed this edition to help practicing managers learn newer aspects of branding and also simplify branding for professionals in other functions.
brandware aims to give the right exposure to people in the industry in just eight weekends. The methodology of teaching is based on case studies, industry knowledge sharing and presentations. brandware will help professionals to broaden their perspective on brand management.
Sridhar commented, “With intense competition between brands on national and regional platforms, branding and marketing exercises have the most important role to play in a brand’s life cycle. From our past experiences, we are confident that this course is designed in the best possible manner for professionals to hone their skills and meet the market challenges.”
brandware will provide participants with the knowledge and skills to manage complex brands within an Indian context and will encourage innovation among them. This course deals with important issues both at the individual product level and the firm level and is designed both for those anticipating careers in brand management as well as for those with an interest in marketing management, communication and general management.
The course will be conducted on Fridays and Saturdays for eight weekends at Integrated brand-comm in Koramangala, Bangalore.