Top Story

e4m_logo.png

Home >> Advertising >> Article

brand-comm to begin the third edition of brandware from Nov 26

18-November-2010
Font Size   16
Share
brand-comm to begin the third edition of brandware from Nov 26

Integrated brand-comm, a communications consultancy firm, will start Brandware III Edition, a comprehensive eight-weekend brand management course, from November 26, 2010. The lead faculty, Ramanujam Sridhar, CEO, brand-comm and author of ‘One Land One Million Minds’ and ‘Googly-Branding on Indian Turf’, has specially designed this edition to help practicing managers learn newer aspects of branding and also simplify branding for professionals in other functions.

brandware aims to give the right exposure to people in the industry in just eight weekends. The methodology of teaching is based on case studies, industry knowledge sharing and presentations. brandware will help professionals to broaden their perspective on brand management.

Sridhar commented, “With intense competition between brands on national and regional platforms, branding and marketing exercises have the most important role to play in a brand’s life cycle. From our past experiences, we are confident that this course is designed in the best possible manner for professionals to hone their skills and meet the market challenges.”

brandware will provide participants with the knowledge and skills to manage complex brands within an Indian context and will encourage innovation among them. This course deals with important issues both at the individual product level and the firm level and is designed both for those anticipating careers in brand management as well as for those with an interest in marketing management, communication and general management.

The course will be conducted on Fridays and Saturdays for eight weekends at Integrated brand-comm in Koramangala, Bangalore.

 

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions