Top Story

e4m_logo.png

Home >> Advertising >> Article

Brand-Comm adds two more clients to its kitty

16-October-2006
Font Size   16
Brand-Comm adds two more clients to its kitty

Brand-Comm has recently added two more clients to its kitty. AMCO Batteries Ltd has entrusted Brand-Comm with the advertising and PR duties, while Hatsun Agro Product Ltd has appointed Brand-Comm as its PR consultancy.

As per the mandate, Brand-Comm would be involved in logo ideation and creation, marketing communication and advertising, BTL promotions, apart from new product launches of AMCO. The agency will also be responsible for the smooth transition of the brand at trade and customer front from AMCO Yuasa to AMCO.

The PR duties for Hatsun would involve building a strong and educate the public about their products and brands.

AMCO has a wide network of over 500 dealers and distributors located at all major state capitals. On account of its track record in the two-wheeler battery segment, the company is a preferred supplier to two-wheeler majors such as Hero Honda, TVS, HMSI, Yamaha, Bajaj and Royal Enfield. The company also has a track record of supplying four-wheeler batteries to TAFE Tractors, Eicher Tractors, Toyota, Cummins India Ltd, Angad Tractors.

Incorporated in 1986, Hatsun Agro Product Ltd is India’s largest private dairy. Arun Ice Creams, the company’s ice-cream brand, is the market leader in South India, while Arokya is the largest private dairy brand in the country. Hatsun is also a major exporter of dairy ingredients to over 23 countries, including Singapore and Canada.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.