EXL Service, a leading provider of offshore business process outsourcing solutions, is on a lookout for agencies and has invited leading agencies in Delhi to make a pitch presentation. The size of the business could not be ascertained though agencies estimate it to be in the region of Rs 10 crore. It is learnt from sources that the company is looking for both creative and media agencies.
When contacted, an EXL Service spokesperson neither agreed nor denied the development, and instead asked exchange4media to get in touch around mid-August by which time the company would have worked out its further plans.
It is learnt that EXL Service does not have any agency on board till now and if it settles on an agency it would be the first for the BPO company. Traditionally, BPO clients advertise mainly for recruitment as is seen in the case of Genpact. It remains to be seen if EXL Service has more in store for communication besides recruitment-centric advertisements.