Come 2003, Saatchi & Saatchi will have a new Head for its Delhi office. The ex-Brand Management Head of BPL, Anand Narasimha is all set to join Saatchi & Saatchi as the Executive VP from the first week of January 2003.
Narasimha is quite thrilled with his new assignment. Speaking with exchange4media, he said, "I am back to my roots. I have been an advertising person major part of my life. 12 years out of my 16 years' career, I have spent in advertising business and I am happy to be back again".
Narasimha is very clear about his agenda. In fact, he has divided it into three broad lines. Said he, "The first and the foremost being delivering effective and powerful communication ideas to the existing clients like Hyundai Santro, Bharat Petroleum and Taj Group of Hotels, Delhi." The second will be to grow the revenues. "My second agenda is to be responsible for the top line and bottom line. To grow them and meet the targets", he added. He also wants to build team and a fun loving working environment. "Well, my third agenda is to build a team and an office that has an enjoyable working atmosphere and is highly thought after, " he stated.
On being asked why he opted for Saatchi & Saatchi, Narasimha said, "It is one of the hottest ideas company in terms of innovation and imaginative communication worldwide and specifically in the Asia Pacific region including India. Saatchi's philosophy is to be focused and beautiful in its communication instead of chasing the number one or two positions. And this is something that appeals me as I am also an idea person".
Narasimha will take over from Adip Puri, who is currently heading the Delhi office. Puri will then shift to Saatchi & Saatchi, Mumbai as the head of account planning.
Narasimha worked with BPL as the Brand Management Head for the Consumer Durable business for 4 years. He left BPL on the 31st of October and the reason that he cited for this quit was "BPL was a good and enjoyable stint for me. But I being an ad person, was itching to come back to the advertising world as there, unlike Consumer Durable, you get a lot of variety to work across. And this is the reason why I wanted a change. I got proposals from both, marketing as well as advertising but I chose advertising."
Narasimha started his career in account planning in '86 with HTA, Delhi (now JWT). Then he moved on to McCann Erickson, Delhi where he did account management (primarily handling Nestle). In early '90s after McCann Erickson came Enterprise Nexus, where he spent 8 years. And after this he spent a year with Contract as the head of the Southern operations. And after all these stints, he moved on to BPL to get learning’s of consumer durable marketing.