After finalising its creative agencies, Bharat Petroleum Corporation Ltd (BPCL) is now on the lookout for a media AoR. The oil major has called five agencies to make presentations next week. The company’s total advertising budget is pegged at around Rs 40 crore.
As is known, the creative agencies working with BPCL are Lowe Lintas, Saatchi & Saatchi and Euro RSCG. The agencies have been empanelled for a two-plus-one-year period, wherein a review can be called after the completion of two years. BPCL officials were not available for comment but informed sources disclosed that the contract with the media AoR is also expected to be on the same lines.
BPCL is the first refinery to process newly found indigenous crude in the country. To give a background, in 1976, the Burmah Shell Group of Companies was taken over by the Government of India to form Bharat Refineries Limited, which was renamed Bharat Petroleum Corporation Limited in 1977.