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BPCL empanels McCann Erickson, Saatchi & Saatchi, Euro RSCG, Lowe for creative duties

09-April-2008
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BPCL empanels McCann Erickson, Saatchi & Saatchi, Euro RSCG, Lowe for creative duties

Following a multi-agency pitch, BPCL has decided to empanel four agencies for its creative business – McCann Erickson, Saatchi & Saatchi, Euro RSCG and Lowe. Seven agencies had been invited for the creative pitch a month ago. The estimated account size is in the region of Rs 40-45 crore.

An industry source has confirmed the development. The incumbent agencies are Saatchi & Saatchi, Euro RSCG and Lowe.

Mediaedge:cia will continue to handle the media duties for BPCL.

No official comments were forthcoming at the time of filing this report.

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