Upcoming in an ever-changing world of creativity, Naidu & Panjabi is a boutique creative agency headquartered out of Mumbai. With clients ranging from personal care to hospitality and e-commerce, the agency is helmed by Keshav Naidu and Kahini Panjabi.
Being a band of advertising people, they believe that they can cultivate brands for growth by way of quality human experiences. Naidu was voted by Clio as one of the Top 12 Global Creative Directors under 30 and Panjabi is a second generation art director who grew up literally in the creative department at Lintas.
Within a few days of inception, they bagged the account for the recently funded, beauty and wellness booking app ‘Ziffi’. Talking about their first client and their agency, Keshav Naidu said, “Naidu & Panjabi was born out of a dire need to harness our creative restlessness. Traditional advertising and creativity need to be challenged as the world gets smaller by the day. With Naidu & Panjabi, we hope to create the perfect conditions for path-breaking, creative collaborations. Ziffi is the kind of new digital service that we don’t realise we need, until we use it. Once you’re hooked, you wonder how you ever managed without it. The real challenge however, is to get people to try something like this. How do you get people to try something they don’t consciously need?”
Kahini Panjabi describes how they didn’t want to make something that would look like an ad. “We didn’t set out to make an ad film. We wanted to make a funny video that young, urban India would enjoy as entertainment. And somewhere along the way, we bumped into Kunaal Roy Kapur who totally gets this demographic.”
Kapur remarked, “The script and treatment which Naidu & Panjabi came up with was fantastic. I couldn’t have asked for a better video to debut with as a commercial director. The experience was enriching and I do hope to put our heads together for a lot more work!”
Shantanu Jha, CEO, Ziffi.com was all praises. He said, “Naidu & Panjabi are an amazing team to work with. Their understanding of the product and audience is spot on. Their creativity and freshness in thought process is refreshing and often sets the campaign apart from the clutter. Loaded with experience, Naidu & Panjabi team goes the extra mile to get work done and deliver things. They are just the right partner you need for the fast paced delivery timelines. I am sure Naidu & Panjabi are here to make a big dent and we wish them all the very best.”