Bounce Design adds Punjabi by Nature to its kitty, revamps corporate identity for TOI’s OMS

Bounce Design adds Punjabi by Nature to its kitty, revamps corporate identity for TOI’s OMS

Author | exchange4media News Service | Thursday, Sep 07,2006 8:22 AM

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Bounce Design adds Punjabi by Nature to its kitty, revamps corporate identity for TOI’s OMS

Bounce Design has been assigned the creative duties for the Punjabi by Nature chain of restaurants. This win for the design and communication agency comes close on the heels of it bagging the creative duties for Modi Revlon.

Commenting on the win, Anisha Shakdher, Creative Head and Founder, Bounce Design, said, “Punjabi by Nature is one of the few restaurant chains that have been a success and has maintained it over the years. They promote the spirit of celebration, entertainment and the pure zest to live it up apart from serving great food. In fact, our press campaign aims to capture all this.”

The media vehicle for this would be predominantly print-led, where the agency would be targeting city supplements and specific upmarket magazines.

Bounce Design is also working with the TOI Group to completely revamp the corporate identity for Optimal Media Solutions (OMS).

Shakdher said, “The corporate identity for OMS is an interesting project on a larger platform for the TOI Group. To be associated with the TOI brand is itself a great thing as it is a leader in the media and entertainment space in the country and combines our core strength of designing and revamping corporate identities.”

Bounce Design handles the creative duties for Modi Revlon, Oberoi Hotels, Trident Hilton, LVMH, Corning India, and Unitech (BTL) among others. The agency also handles clients such as Hero Honda, Technopak, NIFT, Lufthansa, and Airtel on a project basis.

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