The Bombay Ad Club initiative M.AD Quiz (Marketing and Advertising) has gathered quite a lot of noise across the industry. The event would be held in Mumbai today. As Nishi Suri, Chairperson, M.AD Quiz, shares, this year’s event attracted participants from across the various sections of media, marketing and advertising industry.
“This is the first time for M.AD Quiz that it has extracted interests not just from advertisers like ICICI Pru and advertising agencies but also from media marketers like The Times of India, research agencies like TAM and IMRB and a host of media agencies,” says Suri.
Radio Mirchi is presenting the quiz and the event has been brought in association with BenQ and The History Channel. The host for the evening would be quizmaster Derek O’Brien. “This year’s quiz is bound to be fast and furious with participation from this wide spectrum of companies. The quiz promises to be extremely competitive with all of them out to prove their supremacy against one and other,” expresses Suri.
Sharing that the prizes this year would also be an incentive for the participants, she says that added to the big award, which is a couple package for each participant of the winning team for two nights at the Leela Goa, there are Philips DVD players, Godrej Washing Machines and cameras amongst other prizes to be given out. “There is quite a lot for the audience as well, as we have organised interesting questions for them as well. We await the team that will be crowned the ‘Guru’ of advertising and marketing knowledge,” Suri adds.
M.AD Quiz is one of the few industry initiatives that encourage interactions between advertisers and clients. Year after year, the initiative has grown for the Ad Club and going by Suri’s words, this year it will get even better.