The Bombay Ad Club is getting adventurous in its ways. The Club recently held a workshop on a boat that saw participation from 42 advertising professionals. The ‘floating workshop’ was conducted by Josy Paul, Chairman and Regional Creative Director, David Asia Pacific.
The five-hour workshop was aptly titled ‘How to rock the boat without falling off’. Paul used real life examples and personal experiences to show how the best ideas came from the thick and thin of life. He used case studies to illustrate how the power of observation was the seat of creative thinking.
The audience included young minds from Bates, Madison, Network Advertising, Paramount Vision, Chronosphere, Crompton Greaves, Black Magic Motion Pictures and other organisations. There were also three officials from Ernst & Young as part of the mix. On being asked what they expected from an ad workshop, they replied that they wanted to understand what “the advertising animals were all about”.
Paul encouraged audience interaction and stated various cases where creative ideas had come from where they were discussed. He shared with the audience the David philosophy of “seeing the world with the eyes of a child”. He said, “The ideas are already in you. I’m only the midwife.”
Commenting on the workshop, Bipin Pandit, General Manager, Ad Club Bombay, said, “As an ad club, we look at new ways of enriching the lives of young advertising professionals – whether it is sharing experiences of the industry seniors, events where young professionals showcase their talents or numerous other such initiatives that mark the Ad Club’s Annual Roster. We want to be innovative in how we present what we present to the fraternity and this is one such initiative in that direction.”
With the reaction that this event got, the Bombay Ad Club Secreteriat will only be encouraged to come out with more such events.