The Bombay Ad Club has made another addition to its annual events. The focus in this event is on the media side of the business. Madison’s Chairman Sam Balsara is the speaker for the inaugural session, which is scheduled for August 31, 2005.
This is one of the first developments to happen following Kalpana Rao taking charge of the Ad Club as President. Speaking on the reason to institute the event, Rao said, “Media, as a discipline is growing now and has claimed its share in the industry. We realised it is about time that we had an event that would impart more knowledge on this side of the business, and so the inception of ‘Media Review’.”
The session will look into the major media innovations that have taken place in the last one year. In addition to this, the speaker will also throw light on the emerging international trends.
“We wanted a respected name in the field, who has an understanding of the international market, who is established and whose views will be respected. There couldn’t be a better choice than Sam Balsara for the first session,” Rao added.
Apart from a close look at the innovations in the last year, the session will also cover Ad Asia, which is scheduled for November this year in Singapore. Rao explained, “We usually cover Ad Asia in our events. This year it would be a part of the media review. We have people from Singapore who are coming in to talk about Ad Asia 2005.”
Rao expected professionals from both the media and creative side of the business to participate in the event. “It is meant for the advertising fraternity per se. The functions of client servicing and creative need to be a part of this exercise, as this will be a good exposure to them,” she added.
Media Review is on the same lines as ‘Advertising Review’, another Ad Club event, wherein advertising professionals comment on the work done in the past year.