Pepe Jeans London has unveiled its new global advertising campaign to kick off the autumn winter season. Continuing its association with soccer stars, the jeans and casual wear brand has signed Arsenal midfielder Robert Pires for its Autumn Winter '05 (AW05) ad campaign. Supermodel Diana Dondoe will also feature alongside the soccer player in the campaign.
The campaign has been released in all Pepe Jeans exclusive stores. It will be featured in English dailies, fashion magazines and billboards later in October across India.
Commenting on the new ad campaign, Chetan Shah, Country Head - Pepe Jeans, said, "We are enduring our concept of teaming up international football superstars and supermodels for our AW05 advertising campaign. Anyone who ardently follows soccer will know what a brilliant player Robert Pires is. He is one of the most-followed youth icons and his 'cool' temperament and looks gels well with our brand personality. The sexy and striking Diana Dondoe also grabbing the audience's attention."
"This clutter breaking advertisement is anticipated to work very well on billboards and magazines. In true Pepe signature style, the ad speaks for itself" he added.
The campaign has been conceptualised and created by Micheal Jansson in Paris. His fashion advertising images have been seen in campaigns for Armani, Calvin Klein and Hugo Boss to name a few, as well as in editorial spreads for Italian Vogue, American Vogue, British Vogue, etc.