Top Story


Home >> Advertising >> Article

BMW India initiates media pitch

Font Size   16
BMW India initiates media pitch

German auto major BMW India has initiated a media pitch, confirm industry insiders. The current agency on the account is Vizeum from the Dentsu Aegis umbrella. The agency won the account in 2014 on the back of a multi-agency pitch and the account is currently handled out of its Delhi office.

BMW India is a 100 per cent subsidiary of the BMW Group and has its headquarters in Gurgaon (National Capital Region).

With its three brands, BMW, MINI and Rolls-Royce, the luxury carmaker has firmed up its presence in the premium sector of India’s automobile market. Apart from automobiles and motorcycles, the BMW Group's activities in India comprise financial services for its premium clientele. Till date, the BMW Group has invested 4.9 billion (€69 million) in BMW India and Rs 6.4 billion (€98 million) in BMW Financial Services India.


Tags Vizeum BMW

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India

“It could be clichéd but content is the most important thing in our business and that’s where we are strong,” R Rajmohan, President, Association of Indian Magazines said during his welcome address at...