Top Story

e4m_logo.png

Home >> Advertising >> Article

BMB India bags O-Six Travel and Hospitality account

22-March-2012
Font Size   16
Share
BMB India bags O-Six Travel and Hospitality account

BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, has won O-Six Travel and Hospitality account.

Commenting on the account win, Prabha Prabhu, CEO, BMB India said, “We won this account based on our capabilities, category knowledge and the great work that we have done for Thomson Holidays in London. The campaign is approved and ready to be rolled out next week. This year we will be using only press and digital media. We hope to, however, make it a highly visible campaign.”

BMB India is the advertising unit of Madison World, a diversified communication group with 24 units across 10 specialised functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports.

Leapfrog Holidays and 360 Himalaya; brands of O-Six Travel and Hospitality have been in the business for almost six years.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship