BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, has won O-Six Travel and Hospitality account.
Commenting on the account win, Prabha Prabhu, CEO, BMB India said, “We won this account based on our capabilities, category knowledge and the great work that we have done for Thomson Holidays in London. The campaign is approved and ready to be rolled out next week. This year we will be using only press and digital media. We hope to, however, make it a highly visible campaign.”
BMB India is the advertising unit of Madison World, a diversified communication group with 24 units across 10 specialised functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports.
Leapfrog Holidays and 360 Himalaya; brands of O-Six Travel and Hospitality have been in the business for almost six years.