Top Story

e4m_logo.png

Home >> Advertising >> Article

BMB enters India with Madison; new entity BMB Madison will launch in a few weeks

01-September-2010
Font Size   16
Share
BMB enters India with Madison; new entity BMB Madison will launch in a few weeks

Trevor Beattie’s BMB has been planning to be in India for the last three years, and now the plans have finally materialised. BMB has partnered with Sam Balsara’s Madison World to launch BMB Madison. BMB Madison will replace Madison’s MC2, and is expected to launch in the next few weeks. Even as more details are awaited, the development is a significant one for the Indian advertising industry.

For Madison Group, the partnership means a strong boost to its creative capabilities.

As is known Cheil Worldwide has a 49 per cent stake in BMB. However, in India, Cheil and BMB will both exist with no ties with each other.

Also read:

GoaFest 2007: Beattie to have next offices for BMB in Sydney and Mumbai

Tags BMB

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’