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Blue Star promotes precision cooling proposition in the new TVC

02-April-2016
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Blue Star promotes precision cooling proposition in the new TVC

Blue Star has come out with a new  TV commercial for its range of split inverter ACs. The film projects Blue Star Inverter AC as a contrast to usual ACs that make the room hotter or colder than the set temperature.

It is set in a living room where a couple is seen playing music and singing along. But suddenly they change into Bears and then Arabs; the reason being temperature fluctuation. The split inverter AC comes in as a savior that gives precision cooling.

On the campaign, B Thiagarajan, Executive Director & President- AC&R Products Business, Blue Star, said, “At Blue Star, we plan to leverage our well-established expertise in cooling with the residential audience, by continuing with our differentiated value proposition of ‘Nobody Cools Better’. We plan to aggressively promote our star-rated inverter range of Split ACs in this segment since it offers the ideal solution for today’s discerning and upwardly mobile customer. The Inverter Split AC goes beyond just ‘Power Saving’. It represents ‘Perfect Cooling’. The TVC communicates this comprehensiveness of the inverter split in a simple yet telling manner so as to get the message across to all viewers, including those in Tier 2 and Tier 3 cities where we have a strong presence.”

Robby Mathew, CCO, Interface Communications said, “How do you bring alive a problem that people face with their home ACs? You get bears and Arabs to sing!  The film was fun to make. The way it has turned out, it is fun to watch too”.

You can watch the campaign here:

 

Credits:

Client: Blue Star

Agency: Interface Communications

National Creative Director: Robby Mathew

Account Management: Ruchita Purohit, Manoj Ramrakhiani

Creative team: Sricharan

Agency Producers: Alpa Jobalia, Ashish Barot

Production House: Jamic Films

Director: Nikhil Rao

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