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Blue Lotus set to make international debut with operations in Dubai, Singapore

07-November-2005
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Blue Lotus set to make international debut with operations in Dubai, Singapore

Blue Lotus Communication Consultancy is looking to expand beyond Indian shores. In the next three to four months, the PR agency will set up its Dubai operations, to be followed shortly by a Singapore office. Simultaneously, the agency is also eyeing expansion within India, with offices in four more cities. The international forays are expected to be standalone ventures, without a partnership involvement with a local player.

Speaking to exchange4media, N Chandramouli, CEO, Blue Lotus Communication Consultancy, said, “It is the logical extension and growth plan for any PR agency with homegrown processes. We would find it difficult to pull in the processes from an external partner. Unless you have an extremely strong process backend, it would be difficult to enter a market on your own, and we are confident of our processes.”

He citied that the buoyant markets in Dubai and Singapore were reason enough to enter these markets. The Dubai market, which Blue Lotus will foray into first, is being looked at as a hub for networking with other markets too.

“We will be in a position to cater to companies wanting to enter India, Indian companies wanting to venture abroad, and local companies with an interest in the gulf market with the Dubai venture. Six to eight locations around Dubai are being factored into the cost outlay and we will look at a presence in these locations through associates,” added Chandramouli.

Blue Lotus hopes to close the financial year with a turnover of Rs 3.5-4 crore. The Dubai market is expected to contribute a third of this figure in the subsequent financial year, “without being too optimistic”, Chandramouli said.

The agency, which turned three this October, has a presence in six cities in India - Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai - and employs 55 people. Over the next 45 days, it will look at setting up offices in four more Indian cities - Kolkata, Chandigarh, Kerala and Indore. Its associate strength of 10 cities will also grow to 15 in this period.

The agency is guarded about looking too far ahead on international forays, though plans seem to be quite definitely on their way to the anvil.

“It has to be a phased growth and further international expansion is a long way off. It will take at least a year more, but the next venture would probably have to be in the European continent, maybe in the UK,” shared the CEO.

No ‘anchor client’ has been identified for the Dubai operations so far. On the staffing requirements for Dubai and Singapore, Chandramouli stated that the ‘first lookout’ would be internal.

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