Kerala-based Black Swan India has won the creative duties of MediaOne TV, the upcoming general entertainment channel in Malayalam. Operated by Madhyamam Broadcasting, MediaOne TV will offer a mix of entertainment and news-based programmes.
Black Swan India won the account after a multi-agency pitch.
Confirming the appointment of Black Swan India as the creative agency, Deputy CEO of MediaOne TV, M Sajid said, “Black Swan clearly understood the principles Media One stands for and presented a creative platform that goes along with the kind of brand image we want to portray.”
Black Swan India will be responsible for a 360-degree campaign, predominantly print, outdoor and activation, which cover Kerala as well as GCC markets.
Commenting on the win, Raman P Namboothiri, MD and CEO, Black Swan India said, “MediaOne TV is a one-of-a-kind channel, and our campaign reflects its uniqueness. It is an exciting brand to work on and the best thing that happened to Black Swan ever since its inception.”
MediaOne TV is headquartered at Kozhikode, Kerala with news bureaus in New Delhi, Dubai, Riyadh, Thiruvananthapuram, Kochi and Malappuram. Dr Abdussalam Ahmad is the CEO of the channel.