Bharatiya Janata Party (BJP) continues to top BARC’s Top 10 Brands Across Genres and maintains its eighth spot in BARC’s Top 10 Advertisers list with 18,670 insertions for the seventh week (February 11-17) of 2017’s viewership and ad insertions.
The Top 10 Brands saw Airtel Payments Bank retaining its second spot with 12,244 insertions.
Vivo V5 Plus, Colgate Dental Cream, and Close Up Ever Fresh moved up to third, fourth, and sixth spots fetching in 9481, 8020, and 7936 insertions respectively.
Ministry of Health and Family Welfare, Fogg Scent, Dettol Antiseptic Liquid, and Tide Plus entered the list after a while at fifth, seventh, eighth, and ninth spot with 7984, 6967, 6849, and 6604 insertions.
Goodknight Active Plus slipped to tenth spot with 6470 insertions.
In the Top 10 Advertisers list, FMCG firm Hindustan Lever and Reckitt Benckiser India retained their top spots with 1,14,141 and 64,157 insertions respectively.
Procter & Gamble, Patanjali Ayurved, Cadburys India, and Colgate Palmolive India moved to third, fourth, fifth, and sixth spots with 23,136, 22,993, 21,595, and 20,802 insertions respectively.
Smithkline Beecham and Super Cassettes Industries slipped to the seventh and ninth spot with 20,555 and 17,410 insertions respectively.
Bharatiya Janata Party retained its eighth spot with 18,670 insertions.
Vini Product entered the list in the tenth spot with 16,128 insertions.