Top Story


Home >> Advertising >> Article

Bisleri to launch new soft drinks with Soho Square Mumbai as Partner

Font Size   16
Bisleri to launch new soft drinks with Soho Square Mumbai as Partner

In addition to the current portfolio comprising Bisleri, Vedica and Urzza, Soho Square, Mumbai will now also be working on Bisleri's new soft drinks, Spyci - the twisted cola, Limonata and two fruit flavored drinks - Fonzo and Pinacolada

Commenting on the new drinks, Ramesh Chauhan, Chairman, Bisleri International says"The idea is to launch drinks in spaces familiar to but very different from existing taste palates. So while there is a cola and a lemony drink in the new portfolio, the effort has been to give them a lot of twists. Plus there are two new drinks altogether. The consumer is looking to experiment and we have given these options. Soho Square has been with us for around four years now; we feel they are best equipped for this launch." 

From the original soft-drinks king of the country, this is a major come-back in the soft-drinks space.

On the partnership, Samrat Bedi, Head, Soho Square says,"This launch has been radically different from an agency point-of-view. As a strategy, there will be minimal ATL support at the beginning. Thus we are working doubly hard on other aspects like packaging, pricing and innovative means of communication."Adds Mohit Ahuja, Senior Vice President, Soho Square, "It is quite challenging to be in a space which is dominated by two big and numerous small players. These new drinks will benefit highly from the testimonial role of Brand Bisleri, as well as the mother brand's reach. These are two big pillars of comfort for an agency to go about the launch."

Soho Square has been credited for the award-winning 'Kiss to Drink' campaign for the Bisleri 500 ml SKU and the launch campaign of premium drink Urzza.

Tags Bisleri Soho Square

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...