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Bisleri seeks to package festivities in a fresh look

02-January-2010
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Bisleri seeks to package festivities in a fresh look

Bottled water brand Bisleri is all set to capture the festive spirit with innovative packaging design. A new outdoor campaign has been designed to promote the new design. The campaign will kick off next week with 30-odd hoardings in Mumbai. In addition to this, Bisleri will paint the new design on 120 of its trucks that are used for daily distribution.

Alak Advertising is the outdoor advertising agency for Bisleri, while RedLion is the creative agency. Elsie Nanji is the creative director responsible for the new design.

Speaking on the new design and look, Anjana Ghosh, Director, Bisleri International Pvt Ltd, said, “With the new design and packaging we hope to capture the spirit of the festivities. Bisleri is the market leader in bottled water segment. We felt the need to customise the packaging design to meet consumer expectations.”

She further said, “The Bisleri celebration pack, available in 250 ml and 500 ml packs, is a first of its kind initiative designed to strengthen consumer connect. The new design represents the company’s vision of leading the industry in delivering the best product, while showcasing innovation and safety to our consumers.”

“The new packaging design is more suited for parties, events and celebrations. This will help further strengthen Bisleri’s brand identity amongst consumers in the bottled water segment – which is a blend of old values and new vision,” Ghosh said, adding, “The central idea is to position Bisleri as a brand for all occasions. This is carrying forward Bisleri’s association with being safe and pure while being more appealing with the new look.”

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