Top Story

e4m_logo.png

Home >> Advertising >> Article

Bisleri seeks to package festivities in a fresh look

02-January-2010
Font Size   16
Share
Bisleri seeks to package festivities in a fresh look

Bottled water brand Bisleri is all set to capture the festive spirit with innovative packaging design. A new outdoor campaign has been designed to promote the new design. The campaign will kick off next week with 30-odd hoardings in Mumbai. In addition to this, Bisleri will paint the new design on 120 of its trucks that are used for daily distribution.

Alak Advertising is the outdoor advertising agency for Bisleri, while RedLion is the creative agency. Elsie Nanji is the creative director responsible for the new design.

Speaking on the new design and look, Anjana Ghosh, Director, Bisleri International Pvt Ltd, said, “With the new design and packaging we hope to capture the spirit of the festivities. Bisleri is the market leader in bottled water segment. We felt the need to customise the packaging design to meet consumer expectations.”

She further said, “The Bisleri celebration pack, available in 250 ml and 500 ml packs, is a first of its kind initiative designed to strengthen consumer connect. The new design represents the company’s vision of leading the industry in delivering the best product, while showcasing innovation and safety to our consumers.”

“The new packaging design is more suited for parties, events and celebrations. This will help further strengthen Bisleri’s brand identity amongst consumers in the bottled water segment – which is a blend of old values and new vision,” Ghosh said, adding, “The central idea is to position Bisleri as a brand for all occasions. This is carrying forward Bisleri’s association with being safe and pure while being more appealing with the new look.”

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by