Top Story


Home >> Advertising >> Article

Birla Sun Life Insurance scouts for creative partners

Font Size   16
Birla Sun Life Insurance scouts for creative partners

Birla Sun Life Insurance is scouting for a creative partner and has called for a pitch. The current agency on record is JWT India. JWT has worked on the account since May 2008. Highly placed industry sources have confirmed the development.

The pitch will see participation from three to four leading creative agencies. The account size is estimated to be over Rs 50 crore.

JWT India’s recent campaigns for the brand include the initiative celebrating Yuvraj Singh’s return to the Indian cricket team and the popular campaign ‘Jab tak balla chal raha hai, thaat hai, Jab balla nahin chalega’, which drew upon the star power of Yuvraj Singh and his real life experience of beating cancer. 


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...