Birla Sun Life Insurance is scouting for a creative partner and has called for a pitch. The current agency on record is JWT India. JWT has worked on the account since May 2008. Highly placed industry sources have confirmed the development.
The pitch will see participation from three to four leading creative agencies. The account size is estimated to be over Rs 50 crore.
JWT India’s recent campaigns for the brand include the initiative celebrating Yuvraj Singh’s return to the Indian cricket team and the popular campaign ‘Jab tak balla chal raha hai, thaat hai, Jab balla nahin chalega’, which drew upon the star power of Yuvraj Singh and his real life experience of beating cancer.