Jewellery brand Gili has roped in Bipasha Basu as brand ambassador. The Gili brand had earlier been wholly acquired by integrated diamond and jewellery manufacturer and retailer Gitanjali Group. A TV campaign featuring the actress has already recently gone on air major channels.
Mehul Choksi, Chairman, Gitanjali Group and Nakshatra, said, “In our effort to find the right brand ambassador for Gili, a brand of mass appeal, we have stumbled upon Bipasha Basu to endorse her alluring personality on its products, which is a rhapsody of the traditional and modern. Not only were we enthusiastic about the brand fit, but we also feel that Bipasha lends a refreshing look to the brand. We are excited about having her on board as the new face for Gili.”
On her association with the brand, Basu said, “It gives me immense pleasure to be associated with a prestigious brand like Gili. I personally endorse it as I can totally depend on the brand value. Diamonds are a girl’s best friend, and Gili offers a wide range of diamonds to choose from. I am sure this association would be amiable and mutually profitable.”